Advocate Prize

The Moona Cooling Pillow Pad

Developed and based on the science of sleep, the Moona Cooling Pillow Pad provides optimal temperatures to your head and neck, triggering thermoregulation, making good quality sleep easier to achieve.

The Moona is an ideal product for those with Fear of Harm to use to address nighttime cooling needs. 

How to Become an Advocate

JBRF is inviting families to become advocates for JBRF during the May Children’s Mental Health Awareness Day fundraising campaign. At the the end, as a token of our gratitude we will be giving away 2 Moona Cooling Pillow Pads (which sell for $400 each). 

Advocates are asked to fundraise on JBRF’s behalf* amongst family, friends, coworkers, and neighbors. Our campaign goal is to reach $25,000, and any gift, in any amount, makes a difference.

You can help us reach this goal by connecting future supporters with JBRF during the month of May. We’re here to help you be successful, so check out the advocate resources here:

JBRF Advocate Resources (Microsoft Word)
JBRF Advocate Resources (PDF)
JBRF Brochure (PDF)
Donation page link

How to Win

The two advocates** who generate the most gifts will receive a Moona Cooling Pillow Pad.


1. Does my own contribution count toward the total number of gifts I bring in?

Yes, your contribution counts. Please don’t forget to share with others that you are giving when you ask them to make a gift.

2. Is there a minimum number to qualify?

Yes, there is a minimum. Eligibility is limited to those who generate a minimum of 3 new gifts.

3. How do you keep track of how many gifts I bring in?

You can email us ( with the names of each individual you refer and we’ll keep track. Or JBRF will provide each advocate with their own online donation page that will keep track of each of their friends, family, coworkers, and neighbors who give. 

4. Is the Moona Cooling Pillow Pad worth all this work?

Well, according to the folks at Moona “87% of users reported that their sleep has been improved”. The Moona provides cooling directly to the head and neck, helping the brain cool, which is essential for getting to sleep, staying asleep, and preventing the restless sleep and nightmares associated with Fear of Harm. Plus, you’ll be supporting the great work of JBRF.

5. If I don’t win, how can I buy the Moona?

You can support JBRF by making a purchase of the Moona through our affiliate link. JBRF will receive a small percentage of the sale. As a thank you we have a special 10%-off coupon just for our JBRF families (email us at to receive it). 

6. What if I have more questions?

Please email us at

* Fundraising must be through JBRF’s campaign links, not through Facebook donations. 
**Winning advocates must be from separate households.